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Coldiretti was founded in 1944 to represent the interests of Italian farmers. The Coldiretti approach focuses on farmers' self-development and promotes multifunctional agriculture as a support for both business and rural growth. Today Coldiretti, which has an established presence within all the Italian rural areas, is striving to ensure a more viable and sustainable future for Italian farmers and countryside. Coldiretti is operating in three ways. On the one hand it provides specialized advisory services tailored to farms and family-run business. In the second place it plays a role in creating relations between local producers and consumers in today's globalized food system. Thirdly it designs and delivers innovative neighborhood services, in order to take care of rural communities needs and issues. With over one million and a half members, 70 years of experience and a intrinsic inclination for social innovation, Coldiretti is an ideal partner to plan projects shared by locals and to achieve the expected improvements in rural communities.