The The Green Experience guidelines, whose logo is characterized by a blue butterfly, are aimed at integrated productions attentive to environmental sustainability and the care of the landscape.
The The Green Experience Plus guidelines, characterized by a yellow/gold butterfly, are aimed at organic productions, with the addition of new parameters to increase the sustainability and the care of the landscape.
It was clear right from the start: The Green Experience is based on and fed by love and respect for the land, the hills and the vineyards. For this very reason, our secret dream is the spreading like wildfire of The Green Experience – not just one vineyard here and one over there, but entire hills following one of the two guidelines that we propose.
This is the future of The Green Experience: the creation of districts containing vineyards within them, with continuity, that comply with either of the guidelines. This is the path that we have traced for the time to come, no doubt it would be a turning point able to improve the future of the landscape and winegrowing in Piedmont.
Because I was already an organic winery and therefore for me The Green Experience is a natural path of development. I would like to try to be an example, also for the others.
My productions are already organic: to join in The Green Experience means for me to add value to my wines and to be more stimulated to work well, in an eco-sustainable way, while devoting myself to these hills thoroughly.
As I travel a lot for work, I have noticed that everything is moving towards cleaner and eco-sustainable agriculture. We sell all over the world and we want to offer healthy wine without any residues.
By listening to the needs of the wine-growers, through the work of the experts of Agency A4, Coldiretti Cuneo has undertaken an experimental path in order to identify new environmentally and economically sustainable procedures that can improve the products and turn every potential constraint on production and transformation into a real advantage.
First of all, The Green Experience is born from the need to set up a custom-made certification for the wines of the Langhe, Roero and Monferrato and for the Piedmont territory that can give value to their peculiarities. The objective is to promote a brand that preserves the typical identity of the Piedmont wines also on the market of eco-friendly, eco-sustainable and organic productions.
Both guidelines of The Green Experience have been conceived with the aim to improve the quality of wine, to enhance the distinctiveness of the production methods and to take care of the soil, the biodiversity and the landscape. The purpose is to safeguard the vineyard landscapes of the Langhe, Roero and Monferrato, recently recognized by UNESCO, and to consolidate their future with a collective and sustainable project.
The Green Experience is not a promise, it’s a project. It will not change viticulture overnight, but it allows the producers, from the first day of their membership, to begin a process of ecological improvement in the management of the vineyard and the landscape, a serious and structured process.
Coldiretti was founded in 1944 to represent the interests of Italian farmers. The Coldiretti approach focuses on farmers' self-development and promotes multifunctional agriculture as a support for both business and rural growth. Today Coldiretti, which has an established presence within all the Italian rural areas, is striving to ensure a more viable and sustainable future for Italian farmers and countryside. Coldiretti is operating in three ways. On the one hand it provides specialized advisory services tailored to farms and family-run business. In the second place it plays a role in creating relations between local producers and consumers in today's globalized food system. Thirdly it designs and delivers innovative neighborhood services, in order to take care of rural communities needs and issues. With over one million and a half members, 70 years of experience and a intrinsic inclination for social innovation, Coldiretti is an ideal partner to plan projects shared by locals and to achieve the expected improvements in rural communities.